Horizon BCBS
Horizon Blue Cross Blue Shield engaged Planet X to produce a series of virtual fireside chats, with both English and Spanish presenters, to educate their customers regarding the provisions of the Affordable Care Act. Instead of a typical video conference format that had been used in the past, Planet X was tasked with designing a custom set for a 3 camera shoot, to create a more dynamic and engaging program that would keep the attention of customers who likely already spent much of their day on video calls. The Unreal Engine-based virtual production technology is ideal for these types of fireside chats, talk shows, or keynote presentations.